Project
My role
Date
Behance
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Advantages
A realistic screen can be put in front of people immediately. Fewer iterations at the visual design stage. You see right away what will be hard to build.
Disadvantages
Slower at the start. The line between "we are testing structure" and "we are approving design" blurs. Focus drifts from logic to looks.
Vehicle selection as the entry point
One obvious starting point instead of "click wherever you like", after which the user never sees parts that will not fit their car. There is nothing to check manually: fitment is built into the results.
Smart search
Suggestions while typing, saved search history, and tolerance to misspelled names across categories, brands and part types. Recommendations are pulled from what the user has already viewed and bought.
No false expectations
A single shot of a part on a white background does not answer the main question: how will this look on my car. So the product gallery puts the part itself next to photos of it fitted on a real car of the same model. The user scrolls and sees the result, not a render.
Part configurator
Users want something of their own and want to see it straight away. Material, finish and colour are picked right on the product page, and the preview updates in place together with the price.
Changing the configuration straight from the cart
A user in the cart realises they picked the wrong colour. Normally that is five steps: back to the catalogue, find it, open it, re-select, add again. We added a one-click jump into the configurator.
Coming back
A car saved without registration means the second visit does not start from zero. Asking for an account before the first purchase is too early.
Delivery mode
Delivery to a partner garage. A separate choice at checkout: home delivery, an address of your own, or straight to a partner service that will fit the part. Saved addresses are carried over into the next order.
Catalog and product page
You can swap
